Technology Adoption Life-cycle
Converting university teaching to technology-based systems is an expensive process. Where can institutions look for evidence about the likely reactions of faculty to new methods and for advice about how to maximize the chances that faculty will adopt them?
The adoption by business and individuals of high technology products, particularly those that represent a discontinuous innovation, holds obvious parallels. What can we learn from that experience?
Moore has summarized and structured a wealth of experience on the introduction of new technology - both success and failure. His book, Crossing the Chasm (1991) looks at the challenge of marketing high technology. He distinguishes between successive groups of adoptors: