The Internet and ICT have increasingly become platforms for commerce, and after the dot com bust, viable Internet and ICT-based business models have arisen. For example, Google has achieved an enormous market capitalization due to its advertising-based business model. oogle ads have also benefited many web site publishers, especially in the developing world where ad commissions stretch further. At the other end of the scale, sales of ring tones have been a surprising success.
NetSquared: Remixing the Web for Social Change